HGA Announces Business Development Leadership Changes in Healthcare Market Sector


HGA is pleased to announce Kate Mullaney, CPSM, and Katie Smith have been named Business Developers in the Healthcare Market Sector.

EMP_Mullaney Kate jk 02_medium.jpgKate Mullaney has been named National Healthcare Business Developer. She will work with firm-wide leadership across eight offices to develop and implement business opportunities with leading healthcare organizations nationally, from our Milwaukee office.

Mullaney has more than 15 years marketing and business development experience in the architecture industry, including prior experience with a global firm in the healthcare and science and technology sectors. Most recently, she led business development for HGA’s Arts, Community and Education practice in the Great Lakes Region.

Mullaney is a member of the national Business Development faculty for SMPS (Society for Marketing Professional Services), Past President of SMPS Chicago (2012 - 2013), and speaks nationally on business development topics. She is a Certified Professional Services Marketer (CPSM).

EMP_Smith Katie_medium.jpgKatie Smith has been named Regional Healthcare Business Developer for the Great Lakes Region. She will collaborate with principals, designers and marketing staff to identify new business opportunities, build client relations and coordinate marketing strategies for the region from our Milwaukee office. Smith’s experience working with the regional and national practice leaders enables her to successfully lead efforts for the Great Lakes Region.

“HGA continues to experience tremendous growth across our Healthcare market sector,” said Kurt Spiering, FAIA, ACHA, Vice President and Healthcare Market Sector Leader. “In the past quarter alone, we have been fortunate to secure several new major healthcare projects on large, national pursuits across the Midwest. Our business development team is a big part of that success. Kate and Katie bring outstanding marketing and business development expertise to our team. We are excited to have them advance our marketing strategies nationally and regionally as we continue to deliver outstanding service to our clients.”